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Model Description by Creator
The brainchild of Matt Waller and Dave Monk, a creative duo at advertising agency BBH London, the Pea Car was built by London-based special effects company Asylum. So it was a promo car specifically commissioned for an old TV commercial. The pea-shaped contraption was the star of a Birds Eye peas ad from 2005. For those who don’t know, Birds Eye is a well-known American brand of frozen foods.
At first glance, you might be tempted to say that the Pea Car reminisces a Volkswagen vehicle, and that’s because the lights come from a VW Beetle. But that’s the only part the builders used from the German carmaker’s classic.
The unusual design features Lancia indicators, while the wing mirrors have been sourced from a specialist shop. All the other parts were made to order, including the fiberglass body panels.
Weighing in at roughly 1,653 pounds (750 kilograms), the Pea Car was designed to mimic the shape of a pea. And it’s easy to understand why - the car was part of a marketing campaign. It was featured in a veggie commercial meant to remind people in a unique way how important veggies are for their health.
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